OUR BRANDCORE

How we are 💜

Primarily

professional

We are experts in our designated field with a lot of experience.

happy

We like and enjoy work and want to encourage others to enjoy work, too.

webby

We are at home in the web,  always online and connected to the world and endless opportunities.

user focused

We build software for people. We are always trying to make their life as easy as possible.

Secondarily

fresh

We keep moving  forward, never standing still. Always up to date.

authentic

We are genuine, real people – never pretending to be something we are not.

casual

We are relaxed and communicate friendly on eye level with our users.

appealing

We are attractive, interesting or pleasantly surprising.

Primarily NOT

oldschool

We gonna leave stuff from yesterday where it belongs; in the past.

ridiculous

We are not foolish or aiming for unnecessary and unreal excitement.

boring

We are not about being neutral or shy, we don’t fly under the radar.

impersonal

We are not trying to keep a distance to our users, rather engage with them.

Secondarily NOT

pretentious

We do not attempt to impress by exaggeration.

cheap

We are not stupid and don’t expect anybody else too be, so we don’t use cheap tricks.

arbitrary

We don’t do stuff accidentally. We rather make well thought through decisions.

exhausting

We think about details, so our users don’t have to. We are not gonna annoy them.

Scale of Seriousness

The strength of our Brandcore is that it’s quite flexible and adjustable to different target groups, different usages and different touch points. The wording of an invoice for example has to be more serious and professional than the wording in a social media post, or the design of an online ad needs a different level of happiness than a letterhead.

Scale Of Seriousness
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