How we are
We are experts in our designated field with a lot of experience.
We like and enjoy work and want to encourage others to enjoy work, too.
We are at home in the web, always online and connected to the world and endless opportunities.
We build software for people. We are always trying to make their life as easy as possible.
We keep moving forward, never standing still. Always up to date.
We are genuine, real people – never pretending to be something we are not.
We are relaxed and communicate friendly on eye level with our users.
We are attractive, interesting or pleasantly surprising.
We gonna leave stuff from yesterday where it belongs; in the past.
We are not foolish or aiming for unnecessary and unreal excitement.
We are not about being neutral or shy, we don’t fly under the radar.
We are not trying to keep a distance to our users, rather engage with them.
We do not attempt to impress by exaggeration.
We are not stupid and don’t expect anybody else too be, so we don’t use cheap tricks.
We don’t do stuff accidentally. We rather make well thought through decisions.
We think about details, so our users don’t have to. We are not gonna annoy them.
Scale of Seriousness
The strength of our Brandcore is that it’s quite flexible and adjustable to different target groups, different usages and different touch points. The wording of an invoice for example has to be more serious and professional than the wording in a social media post, or the design of an online ad needs a different level of happiness than a letterhead.