OUR BRANDCORE
How we are 
Primarily
professional
We are experts in our designated field with a lot of experience.
happy
We like and enjoy work and want to encourage others to enjoy work, too.
webby
We are at home in the web, always online and connected to the world and endless opportunities.
user focused
We build software for people. We are always trying to make their life as easy as possible.
Secondarily
fresh
We keep moving forward, never standing still. Always up to date.
authentic
We are genuine, real people – never pretending to be something we are not.
casual
We are relaxed and communicate friendly on eye level with our users.
appealing
We are attractive, interesting or pleasantly surprising.
Primarily NOT
oldschool
We gonna leave stuff from yesterday where it belongs; in the past.
ridiculous
We are not foolish or aiming for unnecessary and unreal excitement.
boring
We are not about being neutral or shy, we don’t fly under the radar.
impersonal
We are not trying to keep a distance to our users, rather engage with them.
Secondarily NOT
pretentious
We do not attempt to impress by exaggeration.
cheap
We are not stupid and don’t expect anybody else too be, so we don’t use cheap tricks.
arbitrary
We don’t do stuff accidentally. We rather make well thought through decisions.
exhausting
We think about details, so our users don’t have to. We are not gonna annoy them.
Scale of Seriousness
The strength of our Brandcore is that it’s quite flexible and adjustable to different target groups, different usages and different touch points. The wording of an invoice for example has to be more serious and professional than the wording in a social media post, or the design of an online ad needs a different level of happiness than a letterhead.
